Lunya Good In Bed
ART DIRECTION
DESIGN
As a part of Levi's® on-going women's empowerment platform and International Women's Day campaign, our team established a creative direction aiming to change the behavior around how we spotlight women’s accomplishments and accolades by removing the use of gender qualifiers or labels. We cast four women from around the world to share their stories.
The campaign was shared by 32 regional Levi's® markets, and drew over 50 million organic impressions.
Lunya Good In Bed
ART DIRECTION
DESIGN
As a part of Levi's® on-going women's empowerment platform and International Women's Day campaign, our team established a creative direction aiming to change the behavior around how we spotlight women’s accomplishments and accolades by removing the use of gender qualifiers or labels. We cast four women from around the world to share their stories.
The campaign was shared by 32 regional Levi's® markets, and drew over 50 million organic impressions.