Levi's Performance
ART DIRECTION
DESIGN
Art direction and design for the Levi's Performance global campaign.
During the early stages of the COVID-19 pandemic, we found ourselves in the challenging situation of not being able to shoot updated photography on location to supplement the initial launch of the Flex Eco Performance campaign. With the previously photographed set plates in mind, I developed a solution where we would composite our in studio photography with the previously captured set plates to create new, but cohesive, campaign photography. To achieve this I created concept mocks and lead a retoucher in final execution and color finalization.
Original image
Background Plate
Final Image
Original Image
Background Plate
Final Image
Levi's Performance
ART DIRECTION
DESIGN
Art direction and design for the Levi's Performance global campaign.
During the early stages of the COVID-19 pandemic, we found ourselves in the challenging situation of not being able to shoot updated photography on location to supplement the initial launch of the Flex Eco Performance campaign. With the previously photographed set plates in mind, I developed a solution where we would composite our in studio photography with the previously captured set plates to create new, but cohesive, campaign photography. To achieve this I created concept mocks and lead a retoucher in final execution and color finalization.
Final Image
Original Image
Background Plate
Final Image
Original Image
Background Plate